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The rise of the machines – How AI can elevate your SME to new heights
25 September 2023

In a world where technological advancements are reshaping industries, small and medium-sized enterprises (SMEs) cannot afford to be left behind.

The hesitance to embrace new technologies, epitomised historically by movements like the Luddites in the 19th Century, can impede growth and competitiveness.

For SMEs open to innovation, Artificial Intelligence (AI) offers a host of opportunities beyond just financial functions – whether they choose to invest in existing platforms or develop their own innovations.

The crucial need for SMEs to embrace AI

The integration of AI isn’t merely a trend; it’s rapidly becoming a business necessity. While larger companies are often cited in discussions about AI, SMEs have much to gain from leveraging this transformative technology.

Yet, adoption rates remain surprisingly low, making this an opportune time for proactive SMEs to get ahead of the curve.

How AI can benefit your SME across various functions

• Enhanced customer engagement: AI-powered chatbots and customer service tools can handle routine queries 24/7, offering a superior customer experience while freeing up human resources for more complex tasks.
• Optimised marketing: AI can analyse consumer behaviour and market trends, enabling more targeted advertising and effective campaigns, thus maximising your return on investment.
• Streamlined supply chain: Real-time tracking and predictive analytics can make your supply chain more responsive and efficient, reducing costs and improving reliability.
• Human resources management: AI can help in talent acquisition by sorting through CVs more quickly and efficiently than a human can, as well as assist in ongoing personnel assessments and career development plans.
• Innovation and product development: AI algorithms can assist in product design by simulating how various factors could affect performance and durability, thereby streamlining the research and development process.
• Cybersecurity: Machine learning algorithms can identify patterns and anomalies in your network, offering an extra layer of security against cyber threats.

A balanced future with AI

While the prospect of full business operations automation may seem distant, incorporating AI in various aspects of your SME can provide a harmonious blend of human creativity and machine efficiency.

This balance is particularly vital for SMEs looking to innovate, streamline operations, and stay competitive.

At a time when efficiency and costs are a focus for many business owners, AI might provide useful solutions that merit investment.

If you’re interested in unlocking the potential of AI for your SME and need help with seeking investment to acquire the right solutions, find out how our funding experts can help.